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The future of business, marketing, advertising, and promotional activities is here and now. The interactive nature of web 2.0 platforms coupled with the power of free social media networks provide the foundational base for any Internet entrepreneur to actuate, conjure, launch, and realize profitable ventures! We are living in and witnessing a transformative era as it pertains to redefining, resetting, and dramatically shifting traditional views of how to conduct business. It is an exciting time for all potential and aspiring entrepreneurs. Never before, with traditional business and advertising models, have so many forms of enterprise been able to instantly access and utilize free, universal marketing avenues on a worldwide scale. Today’s online business environment affords unprecedented prospects for all sizes and scopes of commercial enterprise - from the largest corporations and far-reaching conglomerates to the smallest of home-based businesses and individuals seeking an extra or supplemental income. Online commerce, social media, social interactivity, mobile devices, ubiquitous global networks, and establishing recognizable and accessible commercial footprints on the Internet are all inherent and intrinsic necessities for any successful business venture in today’s world. Barriers to entry into the successful universe of online commerce are virtually nonexistent and any individual with an innovative idea can instantly compete with mega-corporations and establish a presence on a global scale and basis. Social media, effectually providing the potential for immediate exponential exposure to ideas, products, and services, provides the principle platform for free marketing and promotional activities. Those businesses and individuals who learn to harness and capture the innate power of these online marketing applications will optimize their likelihoods for commercial success while those who opt to ignore these inherent necessities will find themselves bound by traditional advertising constraints and constrictive budgets.
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