Rod Zeeb What Matters

ISBN 13: 9781481974103

What Matters

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9781481974103: What Matters
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Within each of us are stories that have the power to inspire, challenge, motivate and guide generations of our families.The truth is, there is no such thing as an ordinary life. And the stories of our lives are the greatest legacy we can leave to our families and loved ones. Martin Forrestal is dying. From his hospital bed, he conceives a plan to share the stories from his life that will be his greatest legacy to his family. He wants them to know who he was, understand what he believed in, appreciate what he fought for, and see exactly how values shaped and guided his life. Martin takes up a pad of paper, and in large letters writes: What Matters? During a long night of reflection, eighty-two year old Martin identifies the values that matter most to him. His list begins with the value of Love. By the time the sun is rising outside his hospital window, he has identified fourteen values, from Responsibility to Family Unity. As family and friends come to say their good-byes, Martin records his stories. The action of the novel flows back and forth across more than a century, from an icy mountain cave where he was trapped by an avalanche with his Scout Troop, to a tiny coral island in the Pacific that saw some of WW II s bloodiest combat. From a pioneer cabin in old Montana on Christmas morning, to the sweeping plains of the Argentine pampas, Martin recounts how each of the values on his list were forged into his character. He is not financially wealthy. But he knows that by sharing What Matters with generations of his family, he is passing a far more important and enduring legacy than material wealth. What Matters brims with original stories, heartfelt emotions, and the eloquence of simple truths. Many of the chapters can be enjoyed as stand-alone stories.

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About the Author:

Over a professional career spanning nearly three decades, Cam Thornton has asked hundreds of people what they consider to be the measure of a good life. Again and again he hears that the long-term unity and health of their family, and the success of organizations they support, are at the top of their list when they consider their personal legacy. Cam s focus on helping people to secure multi-generational health and unity for their families was the inspiration for his partnering with his co-author Rod Zeeb to write What Matters. To help his clients to achieve what matters most in their lives, Cam founded Cameron Thornton Associates. He was named to Bloomberg Wealth Manager s Top Wealth Manager List when Cameron Thornton Associates was a SEC Registered Investment Advisory firm. Cam was educated at the University of Southern California, where he received a BA in Psychology. After college he spent four years as an officer in the United States Navy. He earned his Masters of Business Administration from the University of La Verne, and obtained the Certified Financial Planner designation. Cam gives of his time, talent, and treasure to the Mater Dolorosa Passionist Retreat Center. He is the former Vice Chairman of the St. Joseph Medical Center Foundation, past Chairman of the St. Joseph Medical Center Planned Giving Department, former Chairman of the City of Burbank Police Commission, past Chairman of the City of Burbank Planning Board, former Chairman of the Burbank Chapter of the American Red Cross and past Scoutmaster of Burbank-based Boy Scouts of America Troop 209. In his free time, Cam enjoys reading, fishing and skiing. He lives with his wife, Jane, in Burbank. They have three adult children. Coauthor Rod Zeeb is the nation s preeminent advocate for reforming traditional financial and estate planning to include a true multi-generational perspective. In his speeches, articles and white papers, as well as in his best-selling book, Beating the Midas Curse, Rod lays out the case for planning that puts family before fortune. Audiences around the country have heard Rod cite case studies, voluminous research and two decades of professional experience that show why planning for the future of your family is not the same as planning for the future of your money. Former Speaker of the House Newt Gingrich recently called Rod one of the leading players in economic thought in America for his original contributions to the field of planning. Rod is the cofounder and CEO of The Heritage Institute, and co-developer of The Heritage Process. The Heritage Institute provides training in the discipline of heritage planning, professional certification in The Heritage Process , and it conducts original research and consults directly with families. As an attorney, Rod s practice focused on business, financial, estate planning and administration, real estate, and related tax issues. Rod graduated Summa Cum Laude from Willamette College of Law, where he was Editor-in-Chief of the Willamette Law Review. He is active in many church, charitable, and community organizations. He enjoys golf, skiing, and other activities with his children, Christina and Ryan, daughter-in-law Kristin, and his grandchildren, Alexa, JD and Tyson. Historically, nine out of ten families fail when it comes to retaining both their family unity and their assets for more than two generations, says Rod. With his co-authorship of the new book, What Matters, Rod shows individuals and families how the simple act of telling your life story can have a profound impact on your family for generations to come.

Review:

What Matters is a poignant story of life and death, and more importantly the lessons learned along the way, told by a member of the Greatest Generation. It weaves an inspiring tale of friendship and values and love and heroes and loss, and how the simplest of lives can be the most important. It should be required reading for the next generation. Larry Elder, Author & Nationally Syndicated Radio-Television Host --The Larry Elder program --The Larry Elder Radio Program

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Other Popular Editions of the Same Title

9781933694207: What Matters

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ISBN 10:  1933694203 ISBN 13:  9781933694207
Publisher: Sporting Culture Press, 2013
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9781495454226: What Matters: An American Story

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