As consumer usage of mobile devices continues to grow daily, many business owners are struggling to understand how integrating this technology into their business marketing plan could be beneficial. They don't understand how a smartphone or a tablet can make any difference in how their goods and services are found and purchased. However, ignoring this valuable "tool" may prove to be fatal to their business. This "user guide" covers not only the "how to's" of mobile marketing, but the critical "why's" as well. Terminologies, statistics, examples and technologies are presented in easy to understand chapters. Resources for the business owner/marketer who is looking to add mobile marketing to their strategies are included as well. Understanding the shift that mobile devices is having on customers and how to take advantage of that shift for before their competition does, makes this book a must read for all business owners wanting growth.
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Kim L. Bresden is a serial entrepreneur, wife, mother, marketer, interior designer and author. As the CEO of her own consulting firm she educates clients daily on the necessity of marketing their business to keep the doors open today and into the future. Helping them understand current consumer behavior, leveraging technology to grow their audience, increase sales and therefore be a less stressed out individual is the core of her firm's message. Developing the plans so they can go for it, work hard and achieve their dreams is part of the service delivery also. In addition to her work, she is passionate about good stewardship of the oceans and their creatures. She intends to combine all of these efforts in the very near future as the company name suggests. Her next book should be coming to you from some distant "White Sands".
"About this title" may belong to another edition of this title.
Book Description CreateSpace Independent Publishing Platform, 2013. Paperback. Book Condition: Brand New. 1st edition. 126 pages. 9.00x6.00x0.29 inches. This item is printed on demand. Bookseller Inventory # zk1482048132