An easy to understand book. The author itemizes and explains the basic concepts that the reader must know before- and after-he/she starts a new business. First, the possible entrepreneur you, has to consider and evaluate his/her strong qualities. Do you have the strong desire, the willingness, ability to be your own boss? Do you have the courage, the stamina required? The author thinks most people do- they just don't realize it. This book will help you make up your mind- either you will go for it or not! Once you pass this threshold, which is a major decision, the rest is easy. The author will walk with you through the various phases of starting a business from selecting the type of business, the name of your company and the details of licenses, opening a bank account, etc. "you can do it" is stated in every chapter to emphasize how easy it is to be successful - once the decision is made. Yes, there is work involved as well as a great amount of creativity and self confidence. You, the reader is literally taken by the hand through every important step to form your own business. Once the basic information described in this book is absorbed, there are two appendixes. In Appendix A is, in my opinion, the best summary of how prices are set in any business, from large corporations to the small retail store. You can apply any one of these methods and stay ahead of your competition. In Appendix B there are 12 current computer applications that will simplify your business operations. It's good to know these exist and you may use them. You won't have to read through hundreds of pages to know what is necessary to start a business. You don't have to attend classes, take tests. The author has combined his many years (he says it feels like a hundred years) of street smart business experience with his years of teaching Economics at two prestigious universities. He still teaches a limited schedule at a local college. He also will help you with business advice. Just log on to: bizprof.net, ask a question and he'll answer. But this book it's a winner. And you will be too!
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Roupen "Rudy" Berberian is a student-favorite Professor of Economics because of his easy to understand explanations of business concepts. Many of his students kept encouraging him to write a book to explain how to start a business- so here it is. Rudy earned his B.A. and M.A. degrees in Economics and Finance at Temple University in Philadelphia, PA. After earning his Master degree, he was the only student from his class to be invited to teach as a Lecturer of Economics at Temple. Imagine, the son of immigrants who was teased by other kids because English was not his first language, teaching at a major university. He also taught at Rutgers University (Camden, N.J. extension) and was the Chief Statistician at the Delaware Port Authority. Soon thereafter, he went into business for himself and was successful in a variety of different businesses from services to manufacturing. Rudy combines basic business concepts that he teaches with his years of business experiences to write this easy to read road map: Start Your Business Now. His purpose is to help non-college educated individuals and immigrants to become successful owners. Seniors will also benefit from using this book. Read what students say about him on: ratemyprofessor.com. After buying this book, ask him business -related questions on bizprof.net. He will advise and assist you to become successful.
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