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Synopsis
In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy, Seventh Edition shows you how. Drawing from thousands of media literature studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised edition, Potter presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your level of media literacy.
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About the Author
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
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Media Literacy
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.1483306674.G
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Media Literacy (NEW!!)
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Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Seventh ] Publisher: SAGE Publications, Inc Pub Date: 11/21/2013 Binding: Paperback Pages: 536 Seventh edition. Seller Inventory # 5004947
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Media Literacy
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SAGE Publications, Inc (edition Seventh), 2013
ISBN 10: 1483306674
ISBN 13: 9781483306674
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Media Literacy
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Media Literacy
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Media Literacy
Published by
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ISBN 10: 1483306674
ISBN 13: 9781483306674
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Media Literacy
Published by
SAGE Publications, Incorporated, 2013
ISBN 10: 1483306674
ISBN 13: 9781483306674
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Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Media Literacy
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Media Literacy
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paperback. Condition: Good. Seventh. Corners are slightly bent. Used - Good. Seller Inventory # 13-W-5-0163
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Media Literacy
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