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Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.
This interactive eBook is available for stand-alone purchase, but it comes FREE when purchased in a bundle with the print version. Contact your sales representative for more information!
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Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication at least 20 years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He is currently working on research about the connection between sports boycotts and civil rights legislation. When Ralph is not out on his motorcycle riding to places a long ways from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.
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Book Description Condition: New. This is a brand new factory sealed access code. Seller Inventory # 3U1CFW000BYJ
Book Description SAGE Publications, Inc. Hardcover. Condition: New. 1483382974 New access code. Seller Inventory # SKU1002525
Book Description SAGE Publications, Inc, 2015. Condition: New. book. Seller Inventory # M1483382974
Book Description SAGE Publications, Inc, 2015. Hardcover. Condition: New. Never used!. Seller Inventory # P111483382974