Congressional Elections: Campaigning at Home and in Washington (Seventh Edition)

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9781483392608: Congressional Elections: Campaigning at Home and in Washington (Seventh Edition)

Arguing that successful candidates run two campaigns-one for votes, the other for resources, Herrnson uses campaign finance data, original survey research, and hundreds of interviews to look at how this dual strategy affects the electoral system.

New coverage includes:

· cases studies from the 2010 elections;

· the impact of the Tea Party on fundraising and election outcomes;

· the effect of the Citizens United and other recent cases on corporate, trade association, and labor union spending;

· untangling the web of PACs, Super PACs, 527s, and 501(C)s and their fundraising and spending advantages;

· the pervasive use of social media and Internet campaigns to raise money, communicate with voters, and recruit volunteers.

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About the Author:

Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

Review:

"The strength of Herrnson's book is that it covers not just the campaign in the home district but also the campaign for funds in Washington, D.C. The book is highly readable with informative tables and figures, and valuable original research. I can't imagine anyone doing better than Herrnson in covering congressional campaigns." -- Steve Shaffer "Paul Herrnson's Congressional Elections: Campaigning at Home and in Washington is a great resource for a course on American elections. I like using the dichotomy of the two campaigns-one for resources and another for votes-to get students to analyze how money, media, and messaging influence the outcome of elections. What is more, the data used throughout the text allows students to scrutinize the fairness of elections in the United States and develop reforms to address the inequities they see." -- Daniel Birdsong "I cannot say enough good things about Herrnson's Congressional Elections. It is the gold standard for texts on congressional campaigns and elections. It is consistently lively and highly readable, supplements rigorous empirical analysis with interesting case studies, and is always informed by the most up-to-date cutting-edge research on congressional campaigns and elections. An irreplaceable text." -- Bruce A. Larson

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