Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry

 
9781483428161: Commercializing Consumer Engagement: A Blueprint for the Healthcare Industry
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Healthcare did not change overnight, but it changed in a big way. 

Healthcare costs are rising and the health industry is shifting rapidly. Chronic diseases are taking the bulk of healthcare spending. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers to make better health decisions. 

This is an authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. 
Inside:  

  • State of Healthcare and B2C Shifts
  • Consumer Behaviors and Their Thinking
  • Methodologies and Approaches
  • Processes and Strategic Planning
  • Best Practices
  • How to's and Examples
  • 75 diagrams
  • Templates and Forms

For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies.

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From the Author:

Commercializing Consumer Engagement  assists insurance payers, pharmaceuticals, medical providers, consultants, academia, and businesses offering health services.  This book outlines a path to consumer engagement with methodologies, approaches, tools, and examples. If you want to engage consumers, you must embrace and adopt B2C principles.
We will look at how consumers think in order to build connections and relationships. Then we will use that information to build engaging experiences and interactions to support health, information and sales campaigns that influence consumer decision-making for better health.

From the Back Cover:

The healthcare industry did not change overnight, but it changed in a big wayHealthcare costs are rising and the health industry is shifting rapidly. Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. They need to tune their strategy, organization culture, experiences, and processes to support a consumer's lifestyle with consistent experiences across channels, relevant interactions, and useful, easy-to-use products and services.
If you want to engage consumers, you must embrace and adopt B2C principlesHow do consumers think and make decisions? How can I coordinate the thinking and effort inmy business? How can I align to my business to the consumer?
KEY TAKEAWAYS:

  1. Learn how consumer behaviors are tied to engagement and what influences them;
  2. How useful methodologies for goal development and strategic planning coordinate your planning and focus on the consumer;
  3. How to assess your current position, plan for your future, rectify gaps, and plan for implementation;
  4. How a company's culture and customer experience impact engagement and how experience mapping and data planes help generate relevant interactions; and
  5. How to prepare health campaigns using digital automation techniques and connect relevant content to communications.

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Book Description Lulu Publishing Services. Paperback. Condition: New. 252 pages. Dimensions: 9.7in. x 7.4in. x 0.6in.Healthcare Insurance Payers and Medical Providers want to retain customers and lower costs by engaging consumers. If you want to engage consumers, you must embrace and adopt B2C principles. This is an authoritative source for understanding consumers and your business with regard to a consumer-centric model required for engagement. By connecting the business and consumers with meaningful, coordinated interactions and consistent communications, a foundation can be established for engagement programs to flourish. We will look at how consumers think, how to connect with them and build trust, how to build experiences, and how to engage them. For consultants, health insurers, pharmaceuticals, medical providers, academia, and health services companies This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781483428161

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