Twelve Seconds: The Lift Your Business Needs

 
9781484149829: Twelve Seconds: The Lift Your Business Needs
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Estimates range from 50% to as high as 90% of businesses fail in the first five years. But for those that survive, a worse fate could be in store. Untold small businesses succeed only at stagnating, floundering, and ultimately enslaving the entrepreneur to a business of mediocrity. Like a pilot who spends hours taxiing on the runway, the entrepreneur feels trapped and hopeless in an earth-bound business. What gets a business off the ground? How can you get your business to truly take off? If you’re ready to pilot your business to new heights, this book was written for you.

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About the Author:

Nick Carter is the creator and president of AddressTwo, a software company that provides small businesses with the tools to manage their sales and marketing processes. Starting his first business at the age of 16, Nick is a serial entrepreneur. As a true farm boy, Nick not only has a heritage in entrepreneurship but also a firm understanding of hard work. He has recruited, trained, and managed large sales teams, ran a sought-after creative agency, and is now leading his once-small start-up on a nation-wide expansion.

Review:

"This book is a tremendous resource for entrepreneurs, and those looking to start a business. I highly recommend Twelve Seconds, it's definitely giving my business the lift it needs toward success!"
—Charity Kountz, Founder of Kountz Marketing Group
 
"As a business coach, I'm not a sage. I teach businesses owners to succeed at the fundamentals. I recommend this book precisely because it does not promise to reveal some mystical secret to business. Twelve Seconds is a practical, basic guide for entrepreneurs to follow."
—Jeff Sheets, Entrepreneur and Business Coach

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