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This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.
“Few marketing and brand strategy books offer the insights in such a simple and direct format.” - David Placek, founder, Lexicon Branding (creators of BlackBerry, Swiffer, Sonos)
More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?
In The only brand book you will ever need you read everything you need to know - fast.
- Fast forward the success of your brand in a couple of hours
- Grasp the key concepts of branding with the help of quirky illustrations
- Find out what start-up books don’t tell you
Michiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki & Amsterdam. He has invented unique and highly effective methods to help create winning brands.
Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia’s global brand identity.
“Invaluable!” - Holly Grainger, founder, scooTow Ltd
“A must-read for any start-up crew and not a bad refresher for more mature organisations either.” - Matias Myllyrinne, CEO, Remedy Entertainment (creators of Max Payne)
“A superb job of simplifying the complex and misunderstood world of how to brand your business.” - Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.” - Blanca Juti, Chief Brand Officer, Rovio Entertainment (creators of Angry Birds)
"synopsis" may belong to another edition of this title.
Michiel has developed innovative methods to help create winning brands, optimize brand portfolios and ensure consistency in brand execution. This and his passion to make the complex simple, has directly led to the ideas his book The only brand book you will ever need, a top 10 marketing besteller in the Netherlands.
"About this title" may belong to another edition of this title.
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