Items related to Basic Marketing Research: Using Microsoft Excel Data...

Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition - Softcover

Alvin C. Burns

  • 3.68 out of 5 stars
    19 ratings by Goodreads
 
9781485625896: Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
Softcover
ISBN 10: 1485625890 ISBN 13: 9781485625896
Publisher: Pearson, 2012

This specific ISBN edition is currently not available.

Synopsis

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM SPSS 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM SPSS 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM SPSS 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel

"synopsis" may belong to another edition of this title.

Publisher
Pearson
Publication date
2012
Language
English
ISBN 10 
1485625890
ISBN 13 
9781485625896
Binding
Paperback
Edition number
3
Number of pages
391
Rating
  • 3.68 out of 5 stars
    19 ratings by Goodreads

(No Available Copies)

Search Books:



Create a Want

Can't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!

Create a Want

Other Popular Editions of the Same Title

9780135078228: Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition

Featured Edition

ISBN 10:  0135078229 ISBN 13:  9780135078228
Publisher: Pearson, 2011
Softcover