About the Author:
Philip Mitchell, along with his partner, Gary Petz have written several books to help retailers achieve higher levels of success. The first, Discovery-Based Retail shares its name with their retail consulting company. They also are the authors of 10 Weeks to a Better Retail Operation and Rockin' Retail Lessons.
Review:
For the past 15 years, my job has been generating editorial and training content designed to help make independent home-improvement retailers better and more profitable merchants. During that time, I have yet to read a book that addresses so many of the issues that specifically affect a home-improvement retailer's success as well as Phil Mitchell does in Discovery-Based Retail.
Phil is a student of retail - someone who has spent his entire career helping retailers achieve greater levels of success and inspiring them to change. Just like retailing, this book is part art and part science. It's part history lesson and part road map, designed to help you reveal your own unique path to retail success.
Discovery-Based Retail should be required reading for retailers in any industry, but especially for home-improvement retailers. ---Scott Wright, North American Retail Hardware Association
You can spend a short time reading Phil's book and capture the essence of a lifetime of experience that has been converted to useable insights and practical applications. Although Phil uses the hardware industry to illustrate his ideas, I highly recommend this book to anyone who has anything to do with retail management or sales. --Chris Crouch, Memphis, Tennessee; Author of Getting Organized, Simple Works and The Contented Achiever
Discovery-Based Retail was very informative . . . It was very interesting reading and hard to put down! --Don Diebolt, President, Diebolt Lumber & Supply, LaHarpe, Kansas
"About this title" may belong to another edition of this title.