Based on more than 20 years of advising more than 50 major corporations on how to create winning products and programs for kids, tweens and teens, the Youth Product and Program Developer's Handbook provides all the tools needed for success.
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Daniel Acuff Ph.D. is considered to be one of the leading experts on marketing to children and kid-attractive products, programs and characters in the world. He is the author of the foundational book: What Kids Buy and Why – the Psychology of Marketing to Children. As a consultant for more than twenty-five years, he has assisted more than fifty major corporations with their kid-targeted new products and programs and their marketing. Companies include: Disney, Mattel, Hasbro, Nickelodeon, ABC TV, Hallmark, Kellogg’s, Kraft, Nestle and Marvel. He assisted M&M Mars in the creation of the M&M characters. Dr. Acuff is the author of thirteen books, four screenplays and hundreds of articles focusing on the likes and dislikes of children, kids, tweens and teens.
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