Word of Mouth Mouse and Mobile: A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World

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9781490705873: Word of Mouth Mouse and Mobile: A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World
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A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you're just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary's first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www.fiveminutemarketing.com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more! Mary Charleson's 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work" -Timothy Renshaw, Editor, Business in Vancouver "Today positive WOM may be the single greatest influencer of a brand's future success. If you want to know how to succeed Mary's book is a great place to start" -Lance Saunders, Executive VP, Managing Director, DDB Canada "Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page" -Charlene Hill, Department Chair, School of Business, Capilano University"

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About the Author:

Mary Charleson, MBA, is a marketing educator, speaker, and strategist. She is president of Charleson Communications, a consulting company she established in 1991. Mary's career spans over twenty years in media sales, advertising creative development, production, marketing management, and research. She is the author of Five-Minute Marketing, the ultimate marketing how-to guide for the time-starved. Mary passionately delivers keynotes and workshops to help business leaders manage their strategies in an accelerated world. She has taught marketing for City University of Seattle, New York Institute of Technology, UCW, Acsenda School of Management, and Capilano University. She's been entertaining readers of Business in Vancouver with her pithy comments and astute observations on marketing trends since 2002. Marketing Magazine, Strategy, Marketline, and the Toronto Star have also picked up her writing. For a list of clients and projects, visit www.charleson.ca or, for a sampling of her 5-Minute Marketing insights, visit her blog at www.fiveminutemarketing.com. Mary is a member of the Canadian Association of Professional Speakers (CAPS) and the voice of Five-Minute Marketing radio podcast. Her first book, Five-Minute Marketing, was published in 2010.

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9781490705880: Word of Mouth Mouse and Mobile: A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World

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Book Description Trafford Publishing, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you re just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary s first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more! Mary Charleson s 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work. -Timothy Renshaw, Editor, Business in Vancouver Today positive WOM may be the single greatest influencer of a brand s future success. If you want to know how to succeed Mary s book is a great place to start. -Lance Saunders, Executive VP, Managing Director, DDB Canada Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page. -Charlene Hill, Department Chair, School of Business, Capilano University. Seller Inventory # AAV9781490705873

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Book Description Trafford Publishing, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you re just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary s first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more! Mary Charleson s 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work. -Timothy Renshaw, Editor, Business in Vancouver Today positive WOM may be the single greatest influencer of a brand s future success. If you want to know how to succeed Mary s book is a great place to start. -Lance Saunders, Executive VP, Managing Director, DDB Canada Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page. -Charlene Hill, Department Chair, School of Business, Capilano University. Seller Inventory # AAV9781490705873

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Book Description Trafford Publishing, United States, 2013. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether you re just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Mary s first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more! Mary Charleson s 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work. -Timothy Renshaw, Editor, Business in Vancouver Today positive WOM may be the single greatest influencer of a brand s future success. If you want to know how to succeed Mary s book is a great place to start. -Lance Saunders, Executive VP, Managing Director, DDB Canada Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page. -Charlene Hill, Department Chair, School of Business, Capilano University. Seller Inventory # LIE9781490705873

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Book Description Trafford. Paperback. Condition: New. 172 pages. Dimensions: 8.5in. x 5.4in. x 0.5in.A powerful story leveraged through word of mouth, mouse, and mobile is the secret to connecting with customers in our time-starved and media-fragmented society. Whether youre just starting out or a seasoned veteran, these easy-to-read-and-apply five-minute articles will enhance your efforts. As a sequel to Marys first book, Five-Minute Marketing, this book includes the best of her published columns, entries from her popular blog www. fiveminutemarketing. com, and other previously unpublished work. Dip in or read it cover to cover and ramp up your marketing quickly. You will learn how to generate WOM, publicity, and media interest in your business; track trends and take advantage of marketing opportunity; use social media to your advantage; brand your business, your ideas, or your products; model winning approaches to advertising from industry leaders; leverage your story; and much, much more! Mary Charlesons 5-Minute Marketing columns consistently provide entrepreneurs with valuable advice about marketing their products, their companies and themselves. This book includes the best of her recent columns along with insights from her blog and previously unpublished work -Timothy Renshaw, Editor, Business in Vancouver Today positive WOM may be the single greatest influencer of a brands future success. If you want to know how to succeed Marys book is a great place to start -Lance Saunders, Executive VP, Managing Director, DDB Canada Engaging, entertaining, and a born teacher, Mary makes learning fun. From the classroom to the boardroom, she offers up great marketing insights. This book is simply an extension of her style to the written page -Charlene Hill, Department Chair, School of Business, Capilano University This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781490705873

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