Spanish is a Dying Language: How Businesses, Organizations, and Politicians can Reach Latinos

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9781491214121: Spanish is a Dying Language: How Businesses, Organizations, and Politicians can Reach Latinos
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Businesspeople tend to make three mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they don't have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe widely circulated, erroneous advice about marketing to Latinos.

Spanish Is a Dying Language is no gimmick. Times are changing. Businesses, organizations and politicians are wise to look at the facts and plan accordingly.

Let other people throw aimless money and effort at the nonexistent "Latino market". This short book is not a play-by-play marketing plan, but it is packed with insider information and perspective on which to base your own intelligent, sincere approach to the Latino immigrants. Read the book and be one of the few people in your niche to connect intelligently with a fascinating population that lives in another world just down the road.

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Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: New. This item is printed on demand. 36 pages. Dimensions: 9.0in. x 6.0in. x 0.1in.Businesspeople tend to make three mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they dont have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe widely circulated, erroneous advice about marketing to Latinos. Spanish Is a Dying Language is no gimmick. Times are changing. Businesses, organizations and politicians are wise to look at the facts and plan accordingly. Let other people throw aimless money and effort at the nonexistent Latino market. This short book is not a play-by-play marketing plan, but it is packed with insider information and perspective on which to base your own intelligent, sincere approach to the Latino immigrants. Read the book and be one of the few people in your niche to connect intelligently with a fascinating population that lives in another world just down the road. This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781491214121

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Book Description Createspace Independent Publishing Platform, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Businesses make three common mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they don t have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe the widely circulated, erroneous information about marketing to Latinos. The good news is that Spanish is not the key to connecting with most Latinos--mainly, that is, the Latino immigrants. It s good news because few Americans will ever learn Spanish for communication, even though most of them have had Spanish courses at one time or another. Spanish Is a Dying Language: How Businesses, Organizations, and Politicians can Reach Latinos is no gimmick. Times have changed, and businesses are wise to look at the facts and plan accordingly. Too many companies throw money at an undefined Latino market while using poorly guided strategies. This short book is packed with a perspective and a solid foundation for rethinking how you can approach the Latino immigrants. Read the book and avoid wasting a lot of money and effort. Be one of the few people in your niche to connect intelligently with a population that lives in another world just down the road. Seller Inventory # APC9781491214121

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Max T Russell
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Book Description Createspace Independent Publishing Platform, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Businesses make three common mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they don t have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe the widely circulated, erroneous information about marketing to Latinos. The good news is that Spanish is not the key to connecting with most Latinos--mainly, that is, the Latino immigrants. It s good news because few Americans will ever learn Spanish for communication, even though most of them have had Spanish courses at one time or another. Spanish Is a Dying Language: How Businesses, Organizations, and Politicians can Reach Latinos is no gimmick. Times have changed, and businesses are wise to look at the facts and plan accordingly. Too many companies throw money at an undefined Latino market while using poorly guided strategies. This short book is packed with a perspective and a solid foundation for rethinking how you can approach the Latino immigrants. Read the book and avoid wasting a lot of money and effort. Be one of the few people in your niche to connect intelligently with a population that lives in another world just down the road. Seller Inventory # APC9781491214121

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