Marketing 101: 5 Steps to Winning Globally

9781491276891: Marketing 101: 5 Steps to Winning Globally
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International marketing isn't a's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated topline report.

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Lloyd E. Corder
ISBN 10: 1491276894 ISBN 13: 9781491276891
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Book Description Condition: Good. The cover is clean but does show some wear. May contain highlighting, handwriting or underlining through out the book. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Seller Inventory # 3U1CLX000EDR

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