International marketing isn't a mystery...it's a 12-step process and the focus on this practical, no nonsense, here's-how-you-do-it tool. It follows the same basic flow of domestic marketing: assess your current situation, create a strategy, implement that strategy and measure how well you did. Bonus appendix materials include how to use Excel in your marketing research efforts to analyze data, write formulas and build an automated topline report.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: Good. The cover is clean but does show some wear. May contain highlighting, handwriting or underlining through out the book. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed!!. Bookseller Inventory # 3U1CLX000EDR