Socialnomics: How Social Media Transforms the Way We Live and Do Business

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9781491583272: Socialnomics: How Social Media Transforms the Way We Live and Do Business
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Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

In Socialnomics, you will learn

· How the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
· How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
· How to harness the power of social media, rather than being squashed by it

Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world's largest private education firm.

Socialnomics is an essential audiobook for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

"synopsis" may belong to another edition of this title.

From the Author:

Thanks for making my book #1 in 8 different languages. Per your (my readers/fans) requests , I've updated and added ten new chapters to the best selling original. I hope you enjoy!

From the Inside Flap:

Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

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Other Popular Editions of the Same Title

9781118232651: Socialnomics: How Social Media Transforms the Way We Live and Do Business

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ISBN 10:  1118232658 ISBN 13:  9781118232651
Publisher: Wiley, 2012
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9780470477236: Socialnomics: How Social Media Transforms the Way We Live and Do Business

Wiley, 2009
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9780470638842: Socialnomics: How Social Media Transforms the Way We Live and Do Business

Wiley, 2010
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Book Description BRILLIANCE AUDIO, 2014. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. Social Media. You ve heard the term, even if you don t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren t using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn - How the concept of Socialnomics is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain - How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites - How to harness the power of social media, rather than being squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world s largest private education firm. Socialnomics is an essential audiobook for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. Seller Inventory # BRI9781491583272

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Book Description BRILLIANCE AUDIO, 2014. CD-Audio. Condition: New. Unabridged. Language: English . Brand New. Social Media. You ve heard the term, even if you don t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren t using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn - How the concept of Socialnomics is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain - How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites - How to harness the power of social media, rather than being squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world s largest private education firm. Socialnomics is an essential audiobook for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. Seller Inventory # BRI9781491583272

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