Items related to Powering Content: Building a Nonstop Content Marketing...
Synopsis
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.
Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design―all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:
- Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone
- Content creation: craft an engaging experience with content formats and copywriting formulas and templates
- Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
"synopsis" may belong to another edition of this title.
About the Author
Laura Busche (@laurabusche) is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market ― an Autodesk company.
She earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Consumer Psychology. The World Economic Forum invited Laura to join the Global Shapers community of young people changing the world. She has grown passionate about content marketing from working at Groupon, National Geographic, mentoring hundreds of startups for Colombia’s IT Ministry, and co-founding her own digital agency (www. ozonegroup.co).
Laura is also a regular contributor at Smashing Magazine, Sitepoint, Invision, and Canva’s Design School.
"About this title" may belong to another edition of this title.
- PublisherO'Reilly Media
- Publication date2017
- ISBN 10 1491963743
- ISBN 13 9781491963746
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages306
- Rating
Search results for Powering Content: Building a Nonstop Content Marketing...
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G1491963743I3N00
Quantity: 1 available
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G1491963743I4N00
Quantity: 1 available
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086693878
Quantity: 1 available
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_425735229
Quantity: 1 available
Seller Image
Powering Content : Building a Nonstop Content Marketing Machine
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 27914870
Quantity: 4 available
Seller Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs3225639879
Quantity: 1 available
Seller Image
Powering Content : Building a Nonstop Content Marketing Machine
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 27914870-n
Quantity: 4 available
Seller Image
Powering Content: Building a Nonstop Content Marketing Machine (Paperback or Softback)
Published by
O'Reilly Media 6/30/2017, 2017
ISBN 10: 1491963743
ISBN 13: 9781491963746
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. Powering Content: Building a Nonstop Content Marketing Machine 0.9. Book. Seller Inventory # BBS-9781491963746
Quantity: 5 available
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Seller Inventory # OTF-S-9781491963746
Quantity: Over 20 available
Stock Image
Powering Content: Building a Nonstop Content Marketing Machine
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2716030177551
Quantity: Over 20 available