From the Author:
I spent four years in-house managing the affiliate program for ClubMom.com (now CafeMom.com), and then another six years as an OPM (outsourced program manager), where I managed the affiliate programs for a wide array of companies, from small Mom & Pops up to Payless ShoeSource. The advice I share in this book is drawn from those ten years of experience, as well as my perspective from the affiliate side - I've been an affiliate continuously since 1997.
About the Author:
Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
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