Brand-Name Zen: The Commodification of Zen in the West

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9781494236571: Brand-Name Zen: The Commodification of Zen in the West

Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care. Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission? How has zazen become the signature Zen “pose”? How have koans been appropriated as a means to establish and maintain authoritarian power structures? Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student.

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Andre Doshim Halaw
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Book Description Createspace, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care. Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission? How has zazen become the signature Zen pose ? How have koans been appropriated as a means to establish and maintain authoritarian power structures? Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student. Bookseller Inventory # APC9781494236571

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Andre Doshim Halaw
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Book Description Createspace, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care. Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission? How has zazen become the signature Zen pose ? How have koans been appropriated as a means to establish and maintain authoritarian power structures? Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student. Bookseller Inventory # APC9781494236571

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Book Description 2013. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9781494236571

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 168 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.Modern American Zen is in a deplorable state: Zen Masters are now pseudo-celebrities; Dharma Transmission has been co-opted as a branding technique; and worst of all, Zen has degenerated into a lifestyle identity whose primary aim is no longer Buddhahood, but rather the perpetuation of the Zen institution itself. Zen is more interested in establishing orthodoxy and orthopraxy than it is in helping people realize their Buddha Nature. Western Zen has become just as consumer-driven and celebrity-obsessed as the rest of American culture. And the worst part is that no one in the Zen community even seems to notice. Or to care. Brand-Name Zen takes a bold and daring look at the current decadence of modern Western Zen. It poses very important questions regarding the entire Western Zen institution, such as what is the true function of Dharma Transmission How has zazen become the signature Zen pose How have koans been appropriated as a means to establish and maintain authoritarian power structures Brand-Name Zen offers an invaluable mirror for Western Zen to evaluate itself. It is a must read for any serious Zen student. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781494236571

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