The Brown Book of Design Thinking: A workshop based approach

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9781494285753: The Brown Book of Design Thinking: A workshop based approach

Making our own luck, and turning a nothing into a something are things we heard from Professor Tina Seelig, but we didn’t know how to actually translate it into our lives, into our own luck. On Monday we were given a challenge by Mr. Jose, he gave each group a pair of magnets and we were asked to make money out of it. This might sounds crazy, believe me it was - Naama, Design Thinking student. This is the course book corresponding to Design Thinking 101 taught at UAE University in Abu Dhabi. It contains seven workshops, five video commentaries and business cases that include: Ideo, Toyota and Zara.

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About the Author:

Dr. Jose Berengueres is assistant professor at UAE University where he teaches Design Thinking 101. He received an MEE from the Polytechnic University of Catalonia, Barcelona in 1999 and a PhD in bio-inspired robotics from Tokyo Tech in 2007 where he developed climbing robots. He has worked as a consultant in Germany, Switzerland and Barcelona. He has participated in tech startups such as www.estaesmiboda.com. He is consultant the investment fund: www.koalasicav.com, www.catrealestate.com. His research focus is applying robotics to effect social change.

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