The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age (Music Pro Guides)

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9781495064814: The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age (Music Pro Guides)

(Book). Human beings are natural storytellers, and it's never been easier to access digital technologies that allow anyone, anywhere to share their story with the world. More stories are being produced and consumed now than at any other time in our species' history yet, for some reason, it's never been more difficult to cut it as a creative. Consumers are paying less (if anything) for all forms of entertainment, traditional media companies are tanking, and the advertising realm has been turned on its head. Although operating budgets have increased in every sector, storytellers are making less than ever before, as the lion's share of new revenues cyclically feed mechanisms for distribution and monetization. Our media landscape is, in short, unsustainable and in the midst of a crisis. What went wrong? How can we fix it? Although he presides over Avid, the leading provider of audio and video technology for creatives and media professionals, Louis Hernandez Jr. isn't your typical multinational CEO. In his two previous books, Too Small to Fail: How the Financial Industry Crisis Changed the World's Perceptions and Saving the American Dream: Main Street's Last Stand , he chartered his vision of an egalitarian America structured around the communities that compose its very foundation. He brings the same mindset the same notion of countless small actors with unlimited potential to the tumultuous world of media with his third book, The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age . In The Storyteller's Dilemma , Hernandez puts forth another comprehensive vision for our future that aims to advantage all while disadvantaging none. This book is neither a diatribe against economic elites nor a postmortem analysis of the ills of digital distribution. Instead, it proposes a new approach with the potential to benefit all involved parties an approach that at once embraces the intensifying power of storytelling and eschews the notion that disruption and instability must greet an industry hand-in-hand. Rather than favoring any given group over another, Hernandez imagines a streamlined world of shared platforms and common standards that empower storytellers, developers, and deliverers alike. By dispensing of business models that have proved unviable in the digital age, we can turn higher profits while more equitably compensating creatives and creative endeavors. In today's networked world, the economics of storytelling matters to everybody. It's time we all got onboard.

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About the Author:

LOUIS HERNANDEZ, JR., (Miami Beach, FL) is the chairman, president, and CEO of Avid Technology, a global leader in media technology. An award-winning entrepreneur and author, he has founded, invested in, and advised government and business organizations of all sizes on strategy, execution, technology, and leadership. Louis is a passionate supporter of the power of a storyteller's impact on the global community.

Review:

A compelling, informative, thoughtful and thought-provoking read from cover to cover . . . a seminal, practical, and insightful work . . . especially recommended for personal, professional, community, and academic library Contemporary Music Business collections and supplemental studies reading lists. --Midwest Book Review

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Book Description Hal Leonard Corporation, United States, 2017. Hardback. Book Condition: New. Language: English . Brand New Book. There is undeniable joy in storytelling the urge to share experiences. Today, thanks to digital technology, the tools exist to share that joy more easily than ever before. The result has been an explosion of creativity, with more content being produced and consumed than at any time in human history. And yet, because of a shift in investment from content creation to monetization, it s harder than ever to make a living as a content creator. The situation is unsustainable, and it s getting worse. The Storyteller s Dilemma is about how we share experiences in a connected digital age. Featuring sidebars from contributors such as Jesse Willson, Alan Bell, Darren Long, Paul Stevenson, and more, it s a tale of a changing world, the impact of technology, and the unintended consequences of the media landscape s evolution. More important, it s a close look at the challenges created by the collision of new technology and outdated business models why the system doesn t work as it should and what can be done about it. This is a vision for the future one in which the complexity and imbalance of the media industry as it is has been wiped away by new processes, new resources, and new tools that simplify and streamline how content is created, distributed, and monetized, so that all may benefit. That s the key to shifting the focus back where it should be: to the pure joy of storytelling. Bookseller Inventory # AAS9781495064814

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Book Description Hal Leonard Corporation, United States, 2017. Hardback. Book Condition: New. Language: English . Brand New Book. There is undeniable joy in storytelling the urge to share experiences. Today, thanks to digital technology, the tools exist to share that joy more easily than ever before. The result has been an explosion of creativity, with more content being produced and consumed than at any time in human history. And yet, because of a shift in investment from content creation to monetization, it s harder than ever to make a living as a content creator. The situation is unsustainable, and it s getting worse. The Storyteller s Dilemma is about how we share experiences in a connected digital age. Featuring sidebars from contributors such as Jesse Willson, Alan Bell, Darren Long, Paul Stevenson, and more, it s a tale of a changing world, the impact of technology, and the unintended consequences of the media landscape s evolution. More important, it s a close look at the challenges created by the collision of new technology and outdated business models why the system doesn t work as it should and what can be done about it. This is a vision for the future one in which the complexity and imbalance of the media industry as it is has been wiped away by new processes, new resources, and new tools that simplify and streamline how content is created, distributed, and monetized, so that all may benefit. That s the key to shifting the focus back where it should be: to the pure joy of storytelling. Bookseller Inventory # AAS9781495064814

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