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Founded in 1945 by Gordon Lippincott and Walter Margulies, the men who coined the term "corporate identity," Lippincott & Margulies has been a leader in the field of identity design since its inception. Building on its strength in industrial design, Lippincott & Margulies helped pioneer the field of package design and brand identity, and many of its early efforts in these areas still fill blue chip positions in their companies' portfolios. They have worked with over 3,000 clients including Amtrak, Betty Crocker, Campbell's, Citgo, Coca-Cola, Duracell, FTD, General Mills, Infiniti, MGM, Pizza Hut, and Xerox. They are located in New York City.
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