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ARTinside Me, the social and emotional art project that Embrace Awkward compliments, started in 2013 when founder/ARTist Sharon DeMattia began using blank canvases sketched with human silhouettes as a vibrant medium to start rich, deep conversations with her three children. Immediately Sharon and those close to her recognized the sprawling application of the ART as a means to begin meaningful dialogue among families, groups, couples, coworkers and friends—as well as introspective intrapersonal conversations with yourself. Deeply impassioned to help others express and embrace their personal stories, Sharon began bringing the project to various outlets—including homeless shelters, elementary schools, cancer benefits, corporate gatherings, military veteran groups and more. The ARTinside Me project allows those in any situation, in any demographic, with any level of artistic ability to become intrinsically connected with their authentic selves, and then openly share themselves with those around them. Embrace Awkward highlights many of the unique stories individuals have shared through the ARTinside Me canvases. Sharon wholeheartedly believes that by embracing and sharing our personal stories—freeing our core beliefs and resisting conformity—we can create more open dialogue with those around us ... a concept she believes can positively transform the world.
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Sharon DeMattia is an observer, a strategic optimist with critical thinking skills honed by scientific research experience. These skills have served her well in a competitive marketplace in which she has been a participative leader with ideas that challenge the status quo. Sharon loves to ponder complex problems and figure out how to solve them. She is inspired by individuals who have persevered to create businesses that work, despite inevitable challenges and setbacks. As the Founder at ARTinside Me, LLC, Sharon has created an online social networking platform, a “Facebook for the soul”, where emotional self-portraits are created as works of art that defy conventional definitions. The process is satisfying, and provides a short cut to discovering what drives people at their innermost core. Clients work with Sharon and ARTinside Me to: - Recognize and remove barriers to action - Create meaningful emotional connections between people and products - Improve personal well-being which leads to increased productivity and satisfaction. Sharon has worked with Renown Medical Center Healing Arts and Hunter Lake Elementary School (Washoe County School District) among others. She has been featured on Nevada Matters Fox Radio, Reno Tahoe Tonight Magazine, KNEWS Reno with Melody Brewer, KOLO TV “Good Morning Reno” with Amanda Sanchez and Wild 102.9 Morning with Ron and Yaya. Sharon is a student of everything, a voracious reader and has an insatiable curiosity regarding how things work. She enjoys exploring how integrated technology presents an opportunity to provide value to herself and others in a rapidly changing world.
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