Construction Executives Guide to Brand Marketing: Tools of the Trade

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9781500479763: Construction Executives Guide to Brand Marketing: Tools of the Trade
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Thriving in today’s volatile A/E/C industry is tougher than ever, and it’s vital to engage your target market to ensure your company’s success! Construction companies are struggling in markets that were assured to them just a few years ago, and are discovering how little they understand the power of today’s modern marketing tools. Many are still without a marketing team to help their business developers win the best projects. Marketing is vital to communicating a company's unique strengths and brand characteristics to grow bottom-line profits reliably, and to earn more negotiated work. The Construction Executives’ Guide to Brand Marketing explains how integrated brand marketing can grow profits, increase client retention and decrease employee turnover. You’ll understand why its vital to assemble a Business Development and Marketing Team with the experience to define strategies, establish budgets and build the marketing tools your company needs to beat your competition. DISCOVER HOW TO GROW YOUR COMPANY THROUGH THE POWER OF BRAND MARKETING!

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About the Author:

The Brand Constructors are a team of marketers, graphic designers, web developers, and business consultants all focused on helping A/E/C companies maximize the effectiveness of brand marketing strategy, communications, and resources. They work exclusively in the A/E/C industry with General Contractors, Sub-Contractors, Engineering Firms, Construction Equipment Manufacturers, and other companies that support the construction industry.

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Book Description Createspace, United States, 2014. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Thriving in today s volatile A/E/C industry is tougher than ever, and it s vital to engage your target market to ensure your company s success! Construction companies are struggling in markets that were assured to them just a few years ago, and are discovering how little they understand the power of today s modern marketing tools. Many are still without a marketing team to help their business developers win the best projects. Marketing is vital to communicating a company s unique strengths and brand characteristics to grow bottom-line profits reliably, and to earn more negotiated work. The Construction Executives Guide to Brand Marketing explains how integrated brand marketing can grow profits, increase client retention and decrease employee turnover. You ll understand why its vital to assemble a Business Development and Marketing Team with the experience to define strategies, establish budgets and build the marketing tools your company needs to beat your competition. DISCOVER HOW TO GROW YOUR COMPANY THROUGH THE POWER OF BRAND MARKETING!. Seller Inventory # APC9781500479763

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Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: New. This item is printed on demand. 236 pages. Dimensions: 8.5in. x 5.5in. x 0.5in.Thriving in todays volatile construction industry is nearly impossible without understanding how todays consumer thinks. So, how do you engage your target market to ensure your companys success Construction companies that are struggling in markets that were assured in the past are discovering that they do not understand the power of todays marketing tools. Many have not developed a marketing team to capture their companys unique strengths and brand characteristics to grow bottom-line profits reliably and earn more negotiated work. In this book, Construction Executives will learn how integrated brand marketing can grow profits, increase client retention and decrease employee turnover. You will also see the vital importance of building a Business Development and Marketing team with the experience to build the marketing tools you need to beat your competition! DISCOVER HOW TO GROW YOUR COMPANY THROUGH THE POWER OF BRAND MARKETING! This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781500479763

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