Big Data Platforms: Driving Customer and Marketing Success with Big Data Analytics

 
9781500748050: Big Data Platforms: Driving Customer and Marketing Success with Big Data Analytics
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Big Data has the potential to vastly improve customer experiences and drive more profits for businesses around the globe, but how can a savvy business leader harness the power of Big Data for their business? Big Data Platforms is a practical guide for business and marketing leaders who want to create better customer experiences powered by Big Data. The book is geared toward business professionals and leaders who have experience with analytics and data-driven decisions, but need advice on how to guide their organizations into the daunting world of Big Data. Big Data can be an expensive, complex undertaking that requires clear business strategies and alignment across teams to be successful. Without clarity on how the platform will be built and used, it can fall well short of expectations. Big Data Platforms distills the technical side of Big Data into simplified concepts, and connects each concept to business impact. This approach yields building blocks that business leaders can use to set up and operate their Big Data program more successfully.

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