SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization - Softcover

Capala, Matthew

Softcover

ISBN 10: 1500865206 ISBN 13: 9781500865207

Publisher: CreateSpace Independent Publishing Platform, 2014

Synopsis

2015 UPDATED 2ND EDITION (April 2015): 30% NEW CONTENT! 

Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background. 

***** Dorie Clark, HBR Writer and Author of "Stand Out" (Portfolio) 

There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala. 

***** Brian Honigman on THE HUFFINGTON POST 

Matthew's book got me to act, and if you read it, you will certainly start acting. I know "SEO Like I'm 5" is one of those books I will be reading daily, a page here, another page there. 

***** Claudia Azula Altucher, Author of "Become an Idea Machine," WSJ Bestselling Co-Author of "The Power of No" 

Top 10 Best Marketing Books to Give as a Gift. 

***** SmallBussinessTrends.com 

"SEO Like I'm 5" is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. 

***** Linda Gharib, SVP, Digital Marketing at Citigroup 

While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook. 

***** Michael King, Founder of iPullRank 

Make no mistake; this is no 'SEO for dummies.' 

Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs. 

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro. 

When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd, 2015-updated edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. 

In addition to taking you through the strategic process of building and optimizing your online presence, "SEO Like I'm 5" features dozens of free tools, 'under-the-hood' hacks, case studies, real-world examples, and actionable tips. 

Why Read this Book? 

There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus. 

Contrary to common knowledge, the 'art of SEO' is not defined by your ability to write code or hack Google's algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data. 

SEO Like I'm 5 takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including: 

- Where to start 
- Which free platforms and tools to use 
- How to build a search-friendly website 
- How to build a killer content strategy 
- How to become a rockstar blogger 
- How to find the golden-nugget keyword opportunities 
- How to monetize your website 
- How to attract backlinks to your content 
- How to build relationships with bloggers and influencers 
- How to build a winning social media strategy 
- How to make money online 

Who is this Book for? 

- Entrepreneurs and startups 
- Forward-thinking small business owners 
- Marketing executives who want to learn how to innovate like startups 
- Students and professionals 
- Authors, artists, and bloggers 

The cool thing about SEO Like I'm 5 is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it.

About this title

From the Author

In a world where 80% of consumers search for a product or service on Google before purchasing it, invisibility is a fate much worse than failure.
 
Yet showing up in Google became the Labors of Hercules far many business owners. Each year, Google changes its search algorithm around 500-600 times. Each year there are more changes than a year ago.
 
2015 has already been a rollercoaster for businesses and marketers who are trying to keep up with Google, and we can expect much more yet to come!
 
While Google is evolving at light speed, many are lost fighting for survival. Worst of all, many marketers are still using the obsolete SEO tactics of the past that today may put you in Google's penalty box pronto. You will not do well in SEO by chasing the algorithm; you need to get in front of it...
 
But when it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree.
 
"SEO Like I'm 5" is for businesses, marketers, bloggers, and entrepreneurs who need to get results NOW and don't have the time to wait months to start selling on Google. The end product is an actionable roadmap for a total makeover of your online business visibility.
 
Happy reading,
Matthew Capala

About the Author

Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew enjoys surfing, reading historical fiction, and travel.

At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval.

Matthew Capala is a sought-after international speaker and trainer. He’s given high-energy talks at Internet Summit, Techmunch, Social Media Week, ePharma, Great Ideas at C-Level, Digital Summit, Digital Transformation Assembly, and Search Marketing Day. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew speaks on the topics of Google, SEO, personal branding, content marketing, and online entrepreneurship.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2014
• ISBN 10: 1500865206
• ISBN 13: 9781500865207
• Binding: Paperback
• Number of pages: 194
• Editor: Baldwin Steve