Look Beyond the Product: The business of agile product management

4 avg rating
( 10 ratings by Goodreads )
 
9781500891503: Look Beyond the Product: The business of agile product management
View all copies of this ISBN edition:
 
 

Look Beyond the Product: The business of agile product management

Today's agile development methods are great but don't miss the forest for the trees. You still need a vision, a roadmap, and clarity of team roles to succeed. This book explains what today's executives need to know about agile development methods and the business role of product management including:

  • Four types of product management expertise
  • Roles in agile teams
  • Planning the business of the product
  • Analyzing for success with retrospectives
About the author

Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

"synopsis" may belong to another edition of this title.

About the Author:

Steve Johnson is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched dozens of product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 8.99
US$ 12.91

Convert currency

Shipping: US$ 9.64
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Steve Johnson
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1500891509 ISBN 13: 9781500891503
New Paperback Quantity Available: 1
Print on Demand
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: Brand New. 1408 edition. 72 pages. 9.00x6.00x0.17 inches. This item is printed on demand. Seller Inventory # zk1500891509

More information about this seller | Contact this seller

Buy New
US$ 12.91
Convert currency

Add to Basket

Shipping: US$ 9.64
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Steve Johnson
Published by CreateSpace Independent Publishing Platform (2014)
ISBN 10: 1500891509 ISBN 13: 9781500891503
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2014. Condition: New. book. Seller Inventory # M1500891509

More information about this seller | Contact this seller

Buy New
US$ 21.57
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds