Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People

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9781504674034: Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
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Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has risen to the top of an enormously important industry.

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Review:

This is a "facts ma'am, nothing but the facts" examination of how Microsoft works, both internally, and in the marketplace. Unlike the raft of gossipy Bill-bios or sardonic and shrill pro- or anti-screeds, this book is focused clearly (if sometimes ploddingly) on one central question: the relationship between business strategies and software development. And, as Microsoft becomes increasingly focused on the Internet, it is essential reading not just for software companies, but for all Internet companies as well. Highly Recommended.

About the Author:

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in the MIT Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics.

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Michael A. Cusumano; Richard W. Selby
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