The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon

 
9781506090269: The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon
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Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies for having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:

  • The awful truth about goal setting. Page 39.
  • Why you should never, ever work on spec. Page 47.
  • Today's 7 hottest trends in B2B marketing. Page 102.
  • A proven technique for producing profitable ideas. Page 248.
  • 5 little-known tips for keeping your copywriting clients happy. Page 230.
  • 5 ways to get your book published. Page 207.
  • 9 rules for writing money-making video sales letters. Page 227.
  • Freelancing: the good, the bad, and the ugly. Page 191.
  • 10 tips for reducing stress. Page 126.
  • Are customer surveys a waste of time? Page 158.
  • And more ...

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