ISBN 10: 1506316972 ISBN 13: 9781506316970

Publisher: SAGE Publications, Inc, 2015

Ralph E. Hanson: Mass Communication: Living in a Media World Fifth Edition
Skills to Succeed in Today’s Media World      
Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.        

This dynamic Interactive eBook version of the Ralph E. Hanson′s Mass Communication: Living in a Media World Fifth Edition is ideal for students in online and traditional courses who prefer a more contemporary, multimedia-integrated presentation for learning. It provides students with integrated links to engaging video and audio as well as access to complete academic and professional articles, all from the same pages found in the printed text. Students will also have immediate access to study tools such as highlighting, bookmarking, note-taking, and more!

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About the Author:

Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication at least 20 years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He is currently working on research about the connection between sports boycotts and civil rights legislation. When Ralph is not out on his motorcycle riding to places a long ways from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.