Business Writing Today: A Practical Guide

 
9781506388328: Business Writing Today: A Practical Guide
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Business Writing Today prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.

New to This Edition

  • Updated with new examples, success tips, resources, and expanded material on subjects that relate to students’ most pressing interests and reflect current directions of professional communication. 
  • New and expanded coverage of important topics like networking, storytelling, creating a positive online presence, and visually-based media.
  • New and updated good and not-so-good writing samples throughout the book show readers where and what to revise. 
  • A reorganized and streamlined table of contents is now organized into four major parts, moving from basics into more advanced topics. 
  • Nine new "Views From the Field" include advice on networking, building rapport, and creating personal introduction videos.
  • A new chapter on editing includes practical strategies for improving drafts and fixing common writing issues. 
  • A greater emphasis on strategic thinking and problem-solving helps students develop their insight into the perspectives of others so they are better able to represent their own interests and contribute more on the job.
  • This edition more closely connects writing skills with oral communication, relationship-building, a strategic online presence, and students’ hopes to become valued employees, leaders, and entrepreneurs.
  • A new appendix includes new writing activities, new assignments, and cheat sheets for students, making this the most applied edition yet. 
 

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About the Author:

Natalie Canavor is a business writer, author and journalist. Throughout her successive careers as a magazine editor and public relations manager, she orginated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students, and writing insructors.        

As an adjunct professor at NYU for six years, Natalie taught advanced writing seminars for the MS program in public relations and corporate communication, and created courses on strategic messaging for professionals and entrepreneurs.

Her byline as a journalist has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. For six years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. Currently she writes and edits the award-winning magazine Impact for Ben-Gurion University of the Negev, which shares faculty research.

As a national magazine editor, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography, and Technical Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled agency management on communication strategy; directed print, video, and e-media; and created communications-skills training programs for school leaders.

Natalie is also the author of Business Writing for Dummies, currently in its second edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most fom Your Career, with psychotherapist Susan Dowell.  She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businespeople.

Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild, the American Society of Journalists and Authors, The Association of Business Communicators, and the Plain Language Center.

 

Review:

"This is the real-deal writing guide for serious business majors." Author: Astrid Sheil

"An easy-to-read, informative guide with practical, real-world examples supported by evidence. It reads like the author is your personal tutor elevating you on the path to success." Author: Alyssa Wertz

"An excellent introductory text with advice useful to the most seasoned professional; it covers virtually all the bases of professional writing in today’s workplaces. It is much more than simply what its title implies―a business writing handbook." Author: M. Elizabeth Weiser

"A comprehensive book that is a comfortable read." Author: Mary Lynn Engel

"The book provides a solid foundation for technical writers who are just entering the field. At every level it shows audience-centered communication as paramount to success in the business world." Author: Geoffrey Luurs

"Business Writing Today is an excellent practical resource for anyone hoping to succeed business writing 2.0." Author: Michelle Davidson

"It’s full of practical advice that places emphasis on audience, purpose, and identity. An affordable text that doesn’t get caught up in the details of spacing and appearance, but instead focuses on what makes good writing good." Author: Steven Engel

"The book is concisely written, well-organized, and has plenty of up-to-date examples." Author: Rod Carveth

"This is a good introduction to business communication that allows students to easily understand concepts. The writing is conversational. Examples for what not to do are followed up with how to revise those examples. This text does not merely tell you how to write. It shows you how you might write the draft or how you write now, and then provides you with a good example of how to revise or write differently next time." Author: Renee Nelms King

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