Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data

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9781507823200: Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data
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The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.

Here is how the book is structured:

Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Understanding Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The book also comes with a companion site (http://7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

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About the Author:

Dr. Gohar F. Khan is an educator, researcher, and consultant. His work on information technology use and social media has been published in several refereed journals, conference proceedings, and book chapters. He is also an Associate Editor of Journal of Contemporary Eastern Asia and founding Director of Center for Social Technologies.

Review:

“This is a useful guide to the emerging world of social media analysis. It offers one the first practical frameworks for understanding social media. The volume provides step-bystep instructions for the complete work flow for data collection and analysis, including advanced network science methods. This is a must read for serious analysts seeking to empirically document and optimize social media.”—Marc Smith, Director, Social Media Smith, Director, Social Media Research Foundation.

“the seven layers of social media analytics explores the value of analyzing social media data for informing organizational decision making. It provides a 7-step process that is straightforward, showing a way out of the dense and murky impressions from a huge collection of status updates, comments, hyperlinks and other online verbal jungle.”— Gabrielle Iglesias, Knowledge Management & Communication Specialist, Asian Disaster Preparedness Center.

“Although we are still living in the early years of the digital network revolution, some of its consequences for politics, economics, society and business are already apparent. One of these is the dramatic rise in recent years of social media which, along with the burgeoning Internet of things, are themselves a major source of so-called “big data.” For companies, individuals and organizations seeking to find their way in the new communications environment, Gohar F. Khan has provided a very helpful guidebook to the use of social media analytics. It is well organized and clearly written and should help many make sense of this rapidly emerging, increasingly consumer and citizen-centric environment.”— James F. Larson , Professor and Chair, Department of Technology and Society, SUNY Korea.

“Seven layers of social media analytics provides a fascinating insight into how social media data can be mined for business intelligence purposes. Given the growing importance of social media, this book is highly recommended.”- Jacob Wood of social media, this book is highly recommended.”- Wood, Assistant Professor, Korea University of Technology and Education.

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Book Description Createspace Independent Publishing Platform, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site ( //7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus. Seller Inventory # APC9781507823200

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