The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

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9781511312721: The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

Bestselling authors reveal how B2B sale pros must engage with customers to command and control every step of long lead buying cycle

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important—but it goes beyond great delivery. You must be able to articulate value.

The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. The audiobook teaches you how to:

· Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities
· Articulate why your prospects need to choose you over rival competitors
· Elevate the value of your offering to your prospect’s senior-level decision-makers
· Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution
· Identify unconsidered needs that only your solution solves
· Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting

Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value.

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About the Author:

Cheryl Geoffrion is Vice President of Consulting Services for Corporate Visions. An expert negotiator and facilitator, she has more than 24 years of experience elevating the business results of client organizations and the individuals within them.

Conrad Smith, Vice President Consulting Services, Corporate Visions, is an operations executive with over 30 years of buying experience. He has delivered the Corporate Visions’ Justification Skills to more than 12,000 people.

Erik Peterson is Executive Vice President of Consulting of Corporate Visions. He is responsible for leading the company’s consulting team globally, including staff and certified contractors.

Tim Riesterer is Chief Strategy and Marketing Officer of Corporate Visions. He oversees the strategic direction of the company in thought leadership, positioning, and product development.

"About this title" may belong to another edition of this title.

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Cheryl Geoffrion
Published by McGraw-Hill Education on Brilliance Audio (2016)
ISBN 10: 1511312726 ISBN 13: 9781511312721
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Book Description McGraw-Hill Education on Brilliance Audio, 2016. CD-Audio. Book Condition: New. Unabridged. Language: English . Brand New. Bestselling authors reveal how B2B sale pros must engage with customers to command and control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. The audiobook teaches you how to: Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities Articulate why your prospects need to choose you over rival competitors Elevate the value of your offering to your prospect s senior-level decision-makers Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution Identify unconsidered needs that only your solution solves Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value. Bookseller Inventory # BRI9781511312721

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Cheryl Geoffrion
Published by McGraw-Hill Education on Brilliance Audio (2016)
ISBN 10: 1511312726 ISBN 13: 9781511312721
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Book Description McGraw-Hill Education on Brilliance Audio, 2016. CD-Audio. Book Condition: New. Unabridged. Language: English . Brand New. Bestselling authors reveal how B2B sale pros must engage with customers to command and control every step of long lead buying cycle The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. The audiobook teaches you how to: Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities Articulate why your prospects need to choose you over rival competitors Elevate the value of your offering to your prospect s senior-level decision-makers Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution Identify unconsidered needs that only your solution solves Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value. Bookseller Inventory # BRI9781511312721

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Book Description McGraw-Hill Education, 2015. Compact Disc. Book Condition: Brand New. unabridged edition. 5.50x5.00x0.75 inches. In Stock. Bookseller Inventory # 1511312726

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Book Description Compact Disc. Book Condition: New. Compact Disc. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 0.204. Bookseller Inventory # 9781511312721

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