Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

Parker, Geoffrey G.; Alstyne, Marshall W. Van; Choudary, Sangeet Paul

4.05 out of 5 stars

4,503 ratings by Goodreads

9781511366588: Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You

ISBN 10: 1511366583 ISBN 13: 9781511366588

Publisher: Brilliance Audio, 2016

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An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins—except traditional cab companies, which are scrambling to survive. Assumptions about operations, finance, strategy, and innovation all change. Platform Revolution explores the what, how, and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. Revealing the strategies behind some of today’s rising platforms, the authors explain how entrepreneurs—and traditional companies—can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances, and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

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About the Author

Geoffrey G. Parker is a professor of engineering at Dartmouth College (effective July 2016) and a visiting scholar at the MIT Initiative on the Digital Economy. He has been a professor of management science at Tulane University since 1998.

Review

“Thorough and often provocative.”
- Jeremy G. Philips, The Wall Street Journal

“An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.”
- Hal Varian, chief economist, Google, and author of Information Rules

“Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions.”
- Susan C. Athey, Stanford University, former chief economist, Microsoft

“Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors―present and future. I think it’s an easy call.”
- Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age

“Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You’ll be glad you did.”
- Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age

“In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time.”
- Ming Zeng, chief strategy officer, Alibaba

“In the digital economy, platforms are transforming industries at high speed. Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses.”
- Jim Hagemann-Snabe, former CEO of SAP