Mr Berkeley Fenne The Business of Business

ISBN 13: 9781511413732

The Business of Business

 
9781511413732: The Business of Business

This book has been written by Berkeley Fenne, Managing Director, Berne Management Consultants Ltd. Berkeley Fenne has an MBA from the University of Worcester and is a Fellow of the Institute of Engineering and Technology. This book is intended not only for those attending or who have previously attended the ILM Enterprise and Entrepreneurship programme delivered by Berkeley Fenne but also those who: wish to learn more about the key elements and concepts of business and business success drivers are leaders and managers developing their personal business skills and knowledge are owners/managers or staff charged with reviewing or rebuilding an operational unit are looking to initiate a business or departmental venture. It is also interesting reading for individuals engaged in a business venture and provides insight into the fundamentals of business management and leadership. It is easy to follow, without the jargon and examples of major corporate organizational analysis associated with the recommended reading of an MBA or similar. A significant proportion of the data and information comes directly as a result of the many and varied experiences of the writer gained over twenty-five years of being responsible as CEO for large subsidiary multinationals that were part of multi-million pound global organizations operating across many different markets and sectors. Also included are some of his own challenges, successes and failures when taking those experiences into his own privately owned SME and, more recently, as a successful business consultant, international trade consultant, enterprise and entrepreneurship lecturer, and business improvement trainer. This book will expand your knowledge of the key principles and drivers behind a successful business and it is written in a manner that will explain some of the nuances of entrepreneurship in layman's language with no preconceptions of business training. It will help develop your understanding of how businesses should work and operate effectively and efficiently. It will assist in seeking out areas for growth/improvement opportunities within your business or area of responsibility. It will provide you with all that is required to develop a business plan and budget to support your business idea or growth/improvement plans. While the book has focused on entrepreneurs and entrepreneurship, it is primarily about the business of business and what you need if you wish to become a successful businessman/woman and ultimately an entrepreneur. There are some examples of successful entrepreneurs and of some of the personal traits often required to become an entrepreneur; also, for those who do not necessarily have such in built traits, some guidance to assist in developing the necessary skill sets.

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Mr Berkeley Fenne
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ISBN 10: 1511413735 ISBN 13: 9781511413732
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