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This guide will help you identify and expand your market, create your individual message and highlight which media you should be concentrating on. Adrian Close, the author, is a multi-award winning hospitality manager, inspirational trainer, author and business development specialist. He provides unique and guaranteed business building solutions for the hospitality industry. Adrian's six step marketing plan is a practical tool for you to build your business. You need to understand that's it's not your customer's job to remember to do business with you. It's your job to remind them and this tool will help you succeed.
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