The primary audience for this book is students and professionals that do not understand the world of customer service. If you are a student, customer service can be a career, and my intent is to introduce you to that world. If you are in sales, marketing, or product development, you will not have success without good customer service. That success will depend on you partnering with your customer service team, and better understanding the daily tasks and challenges of your service organization. This book is to allow you to learn the world of customer service. Don't wait, we are a service society, yet so few people understand customer service. It's time to understand customer service through "Service 101".
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