Quinoa & Sons: How to Open a Cafe like a Legend.

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9781514100868: Quinoa & Sons: How to Open a Cafe like a Legend.

Going to a cafe is the best way to do something without doing anything. You can go there to be social, antisocial or just social-adjacent.

Unfortunately all the How-To-Open-Your-Dream-Cafe books out there are terrible. All of them.

I mean, these books are great if you want to open the cafe equivalent of Friends and out-bland your competitors to death, but if not I’d avoid them. They invariably adopt this congratulatory, back-slapping tone for throwing off the corporate shackles and creating an uncertain financial future for your family, before putting you to sleep with fatherly advice on how to set up the most white bread, Central Perk-esque cafe in all of suburbia.

But people keep reading these same terrible books and opening the same terrible cafes. They go on about business plans (Cool!), hiring staff (Extreme!) and budgeting wisely (Paleo!) until your soul just wants to vomit on itself.

Cafes are, above all, human businesses. They aren’t about all that other stuff, they’re all about the feel. All cafes have a feel; bad cafes have a bad feel and good cafes have a good feel. It's the most important and least understood part of any cafe and you can usually pick it the second you walk in the door. And as with most intangibles no attempt is ever made to really understand it, instead owners are happy to shrug their shoulders and tell themselves “Hey, you’ve either got it or you don’t”. Which is bullshit. This book will tell you how to create the right atmosphere and there’s nothing those cafe fat cats in their ivory towers can do about it.

“I thought you just said cafes were relaxing and perfect and chilled out businesses. So why all the rules then, you gout-suffering jerk?”

Firstly, leave my buildup of uric acid out of it.

Secondly, I said the best cafes are relaxing and perfect. The others - you know, the one’s that aren’t the best - usually go out of business, which is not relaxing. These cafes need these rules more than oxygen. No one wants to be told how to run their cafe - they started this business to get away from people telling them what to do in the first place - it’s their dream and they’ll run it the way they want to. Fair enough. Unfortunately ‘their way’ tends to be exactly the same way as every other cafe in the suburb.

Quinoa & Sons is for anyone who owns, would like to own, or just loves cafes. The topics covered range from the trivial to the frivolous, but ironically these are the only things that really matter when it comes to cafes. They’re your points of difference and they’re not covered in any of the other books. Cafes go under every day because owners follow all the cookie-cutter advice out there; they do everything these books say, everything that seems like a perfectly safe, standard cafe decision. Which is exactly the problem.

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About the Author:

Charles Logan is a streetsmart fish-out-of-water in a world he never made.

"About this title" may belong to another edition of this title.

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Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Going to a cafe is the best way to do something without doing anything. You can go there to be social, antisocial or just social-adjacent. Unfortunately all the How-To-Open-Your-Dream-Cafe books out there are terrible. All of them. I mean, these books are great if you want to open the cafe equivalent of Friends and out-bland your competitors to death, but if not I d avoid them. They invariably adopt this congratulatory, back-slapping tone for throwing off the corporate shackles and creating an uncertain financial future for your family, before putting you to sleep with fatherly advice on how to set up the most white bread, Central Perk-esque cafe in all of suburbia. But people keep reading these same terrible books and opening the same terrible cafes. They go on about business plans (Cool!), hiring staff (Extreme!) and budgeting wisely (Paleo!) until your soul just wants to vomit on itself. Cafes are, above all, human businesses. They aren t about all that other stuff, they re all about the feel. All cafes have a feel; bad cafes have a bad feel and good cafes have a good feel. It s the most important and least understood part of any cafe and you can usually pick it the second you walk in the door. And as with most intangibles no attempt is ever made to really understand it, instead owners are happy to shrug their shoulders and tell themselves Hey, you ve either got it or you don t. Which is bullshit. This book will tell you how to create the right atmosphere and there s nothing those cafe fat cats in their ivory towers can do about it. I thought you just said cafes were relaxing and perfect and chilled out businesses. So why all the rules then, you gout-suffering jerk? Firstly, leave my buildup of uric acid out of it. Secondly, I said the best cafes are relaxing and perfect. The others - you know, the one s that aren t the best - usually go out of business, which is not relaxing. These cafes need these rules more than oxygen. No one wants to be told how to run their cafe - they started this business to get away from people telling them what to do in the first place - it s their dream and they ll run it the way they want to. Fair enough. Unfortunately their way tends to be exactly the same way as every other cafe in the suburb. Quinoa Sons is for anyone who owns, would like to own, or just loves cafes. The topics covered range from the trivial to the frivolous, but ironically these are the only things that really matter when it comes to cafes. They re your points of difference and they re not covered in any of the other books. Cafes go under every day because owners follow all the cookie-cutter advice out there; they do everything these books say, everything that seems like a perfectly safe, standard cafe decision. Which is exactly the problem. Bookseller Inventory # APC9781514100868

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Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Going to a cafe is the best way to do something without doing anything. You can go there to be social, antisocial or just social-adjacent. Unfortunately all the How-To-Open-Your-Dream-Cafe books out there are terrible. All of them. I mean, these books are great if you want to open the cafe equivalent of Friends and out-bland your competitors to death, but if not I d avoid them. They invariably adopt this congratulatory, back-slapping tone for throwing off the corporate shackles and creating an uncertain financial future for your family, before putting you to sleep with fatherly advice on how to set up the most white bread, Central Perk-esque cafe in all of suburbia. But people keep reading these same terrible books and opening the same terrible cafes. They go on about business plans (Cool!), hiring staff (Extreme!) and budgeting wisely (Paleo!) until your soul just wants to vomit on itself. Cafes are, above all, human businesses. They aren t about all that other stuff, they re all about the feel. All cafes have a feel; bad cafes have a bad feel and good cafes have a good feel. It s the most important and least understood part of any cafe and you can usually pick it the second you walk in the door. And as with most intangibles no attempt is ever made to really understand it, instead owners are happy to shrug their shoulders and tell themselves Hey, you ve either got it or you don t. Which is bullshit. This book will tell you how to create the right atmosphere and there s nothing those cafe fat cats in their ivory towers can do about it. I thought you just said cafes were relaxing and perfect and chilled out businesses. So why all the rules then, you gout-suffering jerk? Firstly, leave my buildup of uric acid out of it. Secondly, I said the best cafes are relaxing and perfect. The others - you know, the one s that aren t the best - usually go out of business, which is not relaxing. These cafes need these rules more than oxygen. No one wants to be told how to run their cafe - they started this business to get away from people telling them what to do in the first place - it s their dream and they ll run it the way they want to. Fair enough. Unfortunately their way tends to be exactly the same way as every other cafe in the suburb. Quinoa Sons is for anyone who owns, would like to own, or just loves cafes. The topics covered range from the trivial to the frivolous, but ironically these are the only things that really matter when it comes to cafes. They re your points of difference and they re not covered in any of the other books. Cafes go under every day because owners follow all the cookie-cutter advice out there; they do everything these books say, everything that seems like a perfectly safe, standard cafe decision. Which is exactly the problem. Bookseller Inventory # APC9781514100868

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. 210 pages. Dimensions: 9.0in. x 6.0in. x 0.5in.Going to a cafe is the best way to do something without doing anything. You can go there to be social, antisocial or just social-adjacent. Unfortunately all the How-To-Open-Your-Dream-Cafe books out there are terrible. All of them. I mean, these books are great if you want to open the cafe equivalent of Friends and out-bland your competitors to death, but if not Id avoid them. They invariably adopt this congratulatory, back-slapping tone for throwing off the corporate shackles and creating an uncertain financial future for your family, before putting you to sleep with fatherly advice on how to set up the most white bread, Central Perk-esque cafe in all of suburbia. But people keep reading these same terrible books and opening the same terrible cafes. They go on about business plans (Cool!), hiring staff (Extreme!) and budgeting wisely (Paleo!) until your soul just wants to vomit on itself. Cafes are, above all, human businesses. They arent about all that other stuff, theyre all about the feel. All cafes have a feel; bad cafes have a bad feel and good cafes have a good feel. Its the most important and least understood part of any cafe and you can usually pick it the second you walk in the door. And as with most intangibles no attempt is ever made to really understand it, instead owners are happy to shrug their shoulders and tell themselves Hey, youve either got it or you dont. Which is bullshit. This book will tell you how to create the right atmosphere and theres nothing those cafe fat cats in their ivory towers can do about it. I thought you just said cafes were relaxing and perfect and chilled out businesses. So why all the rules then, you gout-suffering jerk Firstly, leave my buildup of uric acid out of it. Secondly, I said the best cafes are relaxing and perfect. The others - you know, the ones that arent the best - usually go out of business, which is not relaxing. These cafes need these rules more than oxygen. No one wants to be told how to run their cafe - they started this business to get away from people telling them what to do in the first place - its their dream and theyll run it the way they want to. Fair enough. Unfortunately their way tends to be exactly the same way as every other cafe in the suburb. Quinoa and Sons is for anyone who owns, would like to own, or just loves cafes. The topics covered range from the trivial to the frivolous, but ironically these are the only things that really matter when it comes to cafes. Theyre your points of difference and theyre not covered in any of the other books. Cafes go under every day because owners follow all the cookie-cutter advice out there; they do everything these books say, everything that seems like a perfectly safe, standard cafe decision. Which is exactly the problem. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781514100868

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Book Description Createspace Independent Publishing Platform, 2015. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781514100868

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