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There are numerous books on the market that skewer Big Pharma, but they really only scratch the surface of a deep-seated affliction.
Find It, File It, Flog It: Big Pharma’s Crippling Addiction and How to Cure It examines an industry model that has not changed since the 1950s and offers practicable solutions for transforming it.
Author and supply chain management consultant Hedley G. Rees has firsthand experience with the industry. In an engaging style that speaks to a wide audience, he explains how pharmaceutical companies are addicted to the big profits that come from rushing drugs through the regulatory pipeline, aggressively marketing them—and gambling with people’s lives.
It doesn’t have to be this way. Providing facts, personal opinions, and the voices of expert witnesses for a broader perspective, Find It, File It, Flog It seeks to put patients—the ultimate beneficiaries of modern medicine—back in control of their destinies.
"synopsis" may belong to another edition of this title.
I almost didn't write this book. My maiden attempt at a book, Supply Chain Management in the Drug Industry: Delivering Patient Value for Pharmaceuticals and Biologics, despite great reviews, was a disappointment in terms of sales. I had been certain the world was hungry to hear the messages within, not just to inform and educate on my speciality subject--strategic management of the supply chain--but also to help catalyze change for the better in the pharmaceutical industry. As I think back, the important messages were disguised within a relatively high-priced textbook in an industry where the topic of professional management of end-to-end supply chains was as popular as the Conservative Club in Moscow.
Undeterred, I continued to preach the messages at conferences, in professional journals, and through webcasts and podcasts. The presentation I gave at conferences in the United States and European Union was purposefully provocative. I resorted to giving the drug development and commercialization process a funny name, Find It, File It, Flog It, and semiridiculing the notion of scientists discovering blockbuster drugs in the dead of night, surrounded by test tubes, Bunsen burners and other apparatus involved in deep chemistry.
The audiences were always polite. No one challenged me on what I said, although there must have been a lot of skepticism underneath. The only manifestation of that was when I presented at a conference in Tuscany, where a senior Food and Drug Administration official had a coughing fit halfway through my presentation and had to leave. She did not return until I had finished.
I toyed with the idea of writing something more direct and explicit than my first attempt, accessible to the "informed patient" as well as those in the industry. Something was stopping me, though. It was one thing shouting at the dark and accepting that no one was interested, but totally different about an industry seemingly so privileged and well established.
Then I read The War of Art by Steven Pressfield. His view was that creativity is blood, sweat, and tears and a fight against the fear of creating something at which others will pick. It requires a steely determination to keep resisting the knot in your stomach telling you to stop and pursue more tranquil endeavors--to turn up at your desk every morning to write the next installment.
I didn't stop, and this book is the result. I hope you enjoy it. I certainly enjoyed writing it--in the end.
Find It, File It, Flog It might be a funny title for a book, but the pharmaceutical life cycle it describes is no laughing matter.
Taking on practices that put fast-track development and marketing ahead of good medicine, this riveting book provides an insider's view of an industry in crisis, busting myths and explaining how the major pharmaceutical companies have suffered from a gambling addiction since the early 1980s.
This isn't just another attack on Big Pharma's modus operandi. Find It, File It, Flog It digs deeper to expose the root cause of the drug industry's debilitating disease and proposes a commonsense cure.
Hedley G. Rees is a pharmaceutical supply chain management consultant. He delivers regular presentations on the web and at international conferences, and he is the author of Supply Chain Management in the Drug Industry: Delivering Patient Value for Pharmaceuticals and Biologics.
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Book Description CreateSpace Independent Publishing Platform, 2015. Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP101649992