By assembling the first comprehensive dictionary of Key Performance Indicators (KPIs) for Marketing and Communications, The KPI Institute provides professionals a useful resource for novices and experts alike. It can be used in the early stages of implementing a performance management framework, in the process of selecting and documenting KPIs, but also to improve an existing performance measurement system. The KPI taxonomy presented in the dictionary covers all major functions of the Marketing and Communications Department, such as: - Advertising - Marketing - Public Relations
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The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure performance and learn with KPIs. It operates www.smartKPIs.com, the result of the research program dedicated to documenting and cataloging how KPIs are used in practice, an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.
Over the last six years, the team at The KPI Institute:
The main activities of The Institute include:
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Book Description CreateSpace Independent Publishi, 2015. Paperback. Book Condition: New. BRAND NEW BOOK!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000471223