Shel Israel Lethal Generosity

ISBN 13: 9781517365899

Lethal Generosity

4.27 avg rating
( 15 ratings by Goodreads )
 
9781517365899: Lethal Generosity
View all copies of this ISBN edition:
 
 

Lethal Generosity: Contextual Technology & The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble.

The previous book reported on the rapid convergence of five technology forces—mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising—but occasionally freaky—sensation that our devices are starting to know us better than the closest people in our lives.

The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies.

This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change.

The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues.

Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Israel, Shel
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1517365899 ISBN 13: 9781517365899
New PAPERBACK Quantity Available: 1
Seller:
Wit's End Books
(Berkeley, CA, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. PAPERBACK. Condition: New. 1517365899 New: Packaged Carefully & Shipped Promptly. 100% Satisfaction Guaranteed!. Seller Inventory # 006184

More information about this seller | Contact this seller

Buy New
US$ 8.98
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

Israel, Shel
Published by Createspace Independent Publishing Platform (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Createspace Independent Publishing Platform, 2015. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781517365899

More information about this seller | Contact this seller

Buy New
US$ 15.19
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Shel Israel
Published by Createspace Independent Publishing Platform, United States (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Paperback Quantity Available: 10
Print on Demand
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. About Lethal Generosity Lethal Generosity: Contextual Technology The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five technology forces-mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising-but occasionally freaky-sensation that our devices are starting to know us better than the closest people in our lives. The story picks up two years later In Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing. Seller Inventory # APC9781517365899

More information about this seller | Contact this seller

Buy New
US$ 19.87
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Shel Israel
Published by Createspace Independent Publishing Platform, United States (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Paperback Quantity Available: 10
Print on Demand
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Createspace Independent Publishing Platform, United States, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.About Lethal Generosity Lethal Generosity: Contextual Technology The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five technology forces-mobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promising-but occasionally freaky-sensation that our devices are starting to know us better than the closest people in our lives. The story picks up two years later In Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing. Seller Inventory # APC9781517365899

More information about this seller | Contact this seller

Buy New
US$ 20.53
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Shel Israel
Published by CreateSpace Independent Publishing Platform (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2015. Condition: New. book. Seller Inventory # M1517365899

More information about this seller | Contact this seller

Buy New
US$ 18.81
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

6.

Israel, Shel
Published by Createspace Independent Publishing Platform (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Createspace Independent Publishing Platform, 2015. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781517365899

More information about this seller | Contact this seller

Buy New
US$ 13.75
Convert currency

Add to Basket

Shipping: US$ 11.47
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Shel Israel
Published by CreateSpace Independent Publishing Platform
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Paperback Quantity Available: > 20
Print on Demand
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform. Paperback. Condition: New. This item is printed on demand. 156 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.Lethal Generosity: Contextual Technology and The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five technology forcesmobile (and wearables), social media, the Internet of Things (IoT), location technologies, and data creating the promisingbut occasionally freakysensation that our devices are starting to know us better than the closest people in our lives. The story picks up two years later in Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new technologies. This time, instead of technologies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who ignore this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing. This item ships from La Vergne,TN. Paperback. Seller Inventory # 9781517365899

More information about this seller | Contact this seller

Buy New
US$ 26.36
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Shel Israel
Published by CreateSpace Independent Publishing Platform (2015)
ISBN 10: 1517365899 ISBN 13: 9781517365899
New Paperback Quantity Available: 1
Seller:
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description CreateSpace Independent Publishing Platform, 2015. Paperback. Condition: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1517365899n

More information about this seller | Contact this seller

Buy New
US$ 105.29
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds