Imagine, it’s July 2004. Saddam Hussein is on trial, slated to eventually hang for his terrorist crimes. Meanwhile in New Hampshire an unknown senator named Barrack Hussein Obama sanders onto the Democratic National Convention stage to give his first speech to such a large audience. A lifetime spent honing his persuasive powers has led him to this moment. He moves the crowd from mere convention attendees to ardent fans with his words. He is moments away from increasing his annual salary from $114,00.00 to over a million through the resulting book sales from this speech. The question is... What can business owners, artists, entertainers, sales professionals and digital marketers learn from a president who overcame all odds to launch the greatest politcal campaign ever? What can we all learn from his use of covert and overt language patterns in order to get the most from our personal and professional lives? Choice Golden creates a magnificent tell all taking you through Obama’s marketing techniques, and covert and overt persuasion methods. You now have a cheat sheet for honing new skills, a foundation upon which you can build your dreams no matter your career, no matter your background, no matter your political affinity.
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