In this groundbreaking book written specifically for floor dealers, Jim Augustus Armstrong reveals proven, unconventional strategies for commanding premium prices, and totally dominating your market, even if you’re on a limited budget and have a box store right across the street. It’s filled with case studies from real dealers from every conceivable market across the U.S. and Canada who have achieved stunning success using Jim’s unique methods, including: · Craig from Florida who used to work “dark-to-dark,” 60+ hours per week, but now doesn’t come to work until 10:00 AM, leaves at 5:00 and takes weekends off. You’ll learn how he increased his revenue by 50% in the first year of using Jim’s strategies, then increased it by another 50% in the second year, all while commanding margins of 45% or more. · Mark from Chicago who was close to bankruptcy, but within 6 months of using primarily 1 strategy of Jim’s was booked solid for 6 weeks, and within a few years increased his annual revenue to over $3 Million. · Russ from Utah who tripled his net profits in 87 days by using just one strategy. · Jerome from Texas who was getting dismal 18% - 30% margins on his residential flooring, but raised them to 50% in within 90 days of implementing Jim’s strategies, and is now booked solid for 2-3 months. · Garry from Illinois who was on the verge of closing his doors, but within 2 years of using Jim’s strategies opened his second store, all while commanding margins of 50%. Armstrong covers...Why the “rules” have completely changed since the Great Recession, and permanently altered how your customers choose a floor dealer · 3 “poor boy” strategies that can transform a failing store · 7 deadly problems facing dealers today, and what to do about them · How to get more referrals in a month than you now get all year · The secrets of dealers who build $5 Million/yr. businesses with margins of 45% or more · How to work less than 35 hours per week, no weekends, and take 2 months vacation every year · Strategies that will make the box stores and other discounters sorry they ever set foot in your town. Beat The Boxes is the ultimate marketing and success guide for floor dealers, and a must-read if you want to make more while working less, and mop up the floor with your competitors.
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Jim Augustus Armstrong is the Founder and President of Flooring Success Systems. He is also the Marketing Mastery columnist for Floor Covering News, a major trade magazine for the flooring industry. He also produces and co-hosts the monthly FCNews Marketing Mastery Webinars. Jim’s surveys of hundreds of dealers across North America have shown that “traditional” advertising methods are failing most retailers. Realizing dealers needed help, in 2007 he founded Flooring Success Systems, a program which provides coaching & training for flooring dealers in the areas of sales, marketing, and motivation for total business success. His unconventional, turnkey marketing strategies empower dealers to stop wasting money on “traditional” advertising methods, and totally eliminate selling on cheap-price. Through Jim’s multiple, interactive webinars each month, dealers learn to create total differentiation from their competitors, charge premium prices, and explode their profits in any market. Jim also teaches them how to make their dealerships system-dependent rather than owner-dependent, thus enabling them to achieve higher levels of success, while at the same time having a fulfilling life outside their business. A recurring theme in Jim’s trainings (and the name of his coaching newsletter for dealers) is “Ideal Business, Ideal Lifestyle™” Many floor dealers have quickly achieved stunning success using his methods. For information about Flooring Success Systems contact his office at 1-877-887-5791.
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