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Does somebody at your company think you should do your own ice bucket challenge because "then it will go viral"?
Are you making fools of yourselves on social media like there's no tomorrow? Does it work? (OK, just kidding)
Does your boss obsess over "likes" and "retweets" and "repins" rather than on the bloody bottom line?
Order this short book in print format and just leave it on his or her desk. Life is short, and you weren't meant to be nice.
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