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Mastering the New Media Landscape: Embrace the Micromedia Mindset

 
9781520003306: Mastering the New Media Landscape: Embrace the Micromedia Mindset
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With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

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Book Description:
In days past people got the world’s attention by winning over the gatekeepers of big media. But the Internet has changed everything― Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.
About the Author:
Barbara Cave Henricks is President of Cave Henricks Communications, a public relations firm serving authors, books, brands and thought leaders. Henricks has spearheaded campaigns for some of the biggest names in business today.

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Anderson, Poul
ISBN 10: 1520003307 ISBN 13: 9781520003306
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Round Table Books, LLC
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Book Description Mass Market Paperback. Condition: Near Fine. Dust Jacket Condition: No Dust Jacket. Second Printing. Publisher's glossy pictorial wraps. 12mo. Collects six stories including the 1964 Hugo winner, No Truce With Kings. The other stories included are: Turning Point, Escape From Orbit, Epilogue, The Critique of Impure Reason, and Eve Times Four. A space ship pilot attempts to isolate a few lovely ladies for his own purposes, on what he thinks is an uninhabited planet (Eve Times Four) A scout team from Earth discovers that the natives of Joril are more intelligent than human beings (Turning Point) A future - and fragmented - America fights for its spiritual, as well as its physical integrity (No Truce With Kings) [Anatomy of Wonder (1987) 3-13][MacFadden #75-330]. . This is a new, unopened copy, former owner's initials on fep, else fine. NEAR FINE. . Mass Market Paperback. 12mo - over 6¾" - 7¾" tall. 190, (2) pp. Seller Inventory # 4415

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