Adaptive Enterprise - Softcover

Haeckel, Stephan H

Softcover

ISBN 10: 1523631465 ISBN 13: 9781523631469

Publisher: CreateSpace Independent Publishing Platform, 2016

Synopsis

This is the book that introduced the way to create and manage adaptive organizations in 1999. It remains unique in its rigorous application of system design principles, and has been successfully implemented in organizations ranging in size from 12 people to Fortune 10 companies. Those looking for a "digital enterprise" solution should start here.

About this title

Review:

In today's fast-changing marketplace, a business can't expect to thrive by just making products and selling them, argues Stephan H. Haeckel in Adaptive Enterprise. "It does not matter how good you are at making widgets if the market for widgets disappears or if your competitors offer dramatically new and improved widgets faster than you can," writes Haeckel, director of strategic studies at IBM's Advanced Business Institute. Instead, for a company to succeed nowadays, says Haeckel, it needs to know how to adapt to customers--even before they themselves know what they want. Haeckel lays out a strategy to create such a "sense-and-respond" approach that will allow companies to move quickly amid change. Among the key steps: companies must use innovative ways to gather information about customer needs. For instance, car manufacturers used video cameras in airport parking lots to discover that people often struggle to lift heavy suitcases over the high lower edges of trunks. In mall parking areas, the cameras revealed that shoppers had nowhere to put soft drinks they just bought. Now, low trunk edges and cupholders are standard features in almost every car. Because "sense-and-respond" is a relatively new business model formulated by Haeckel, the book is heavy on theory and slim on concrete examples. Nevertheless, Adaptive Enterprise has some good ideas for business leaders looking for an edge in a world where rapid change is the norm. --Dan Ring

From the Author:

This is a soft-cover version of a book that has sold over 20,000 hard-cover copies to date. There is now a companion "Adaptive Enterprise: The Workbook," available on amazon.com that captures the lessons learned by--- and tools created for--- managers who have adopted and applied the prescriptions in this book since its publication.

About this edition

• Publisher: CreateSpace Independent Publishing Platform
• Publication date: 2016
• ISBN 10: 1523631465
• ISBN 13: 9781523631469
• Binding: Paperback
• Edition number: 2
• Number of pages: 318