The Content Driven Product Launch: How B2B businesses can use content marketing to power new product launches

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9781533398178: The Content Driven Product Launch: How B2B businesses can use content marketing to power new product launches

The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market. You'll learn:

  • A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
  • How to produce relevant content that can stand the test of time
  • Methods for repurposing content across multiple formats and platforms
  • Ways to engage stakeholders and turn them into active content contributors
The Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget.

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Book Description Createspace Independent Publishing Platform, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market.You ll learn:• A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market• How to produce relevant content that can stand the test of time • Methods for repurposing content across multiple formats and platforms• Ways to engage stakeholders and turn them into active content contributorsThe Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget. Bookseller Inventory # APC9781533398178

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Book Description Createspace Independent Publishing Platform, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.The Content Driven Product Launch provides practical strategies and techniques for planning and executing a content marketing program to promote a new B2B product or service. Drawing on the roadmap of an award-winning content marketing campaign, this book offers more than theory and suggestions. It walks you through the actual steps taken to develop campaign strategy, create content, and promote it across a niche B2B market.You ll learn:• A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market• How to produce relevant content that can stand the test of time • Methods for repurposing content across multiple formats and platforms• Ways to engage stakeholders and turn them into active content contributorsThe Content Driven Product Launch will show you how to use content marketing to build an audience, generate awareness, and create demand for your new offering no matter the size of your organization, your team, or your budget. Bookseller Inventory # APC9781533398178

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Book Description 2016. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9781533398178

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