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Does your ecommerce site appeal to the caveman brain, or are you missing the mark?
It may look like your online customers are buying with their laptop or smartphone, but don’t be fooled. The real hardware they’re shopping with is not their device, but rather their brain. Specifically, their caveman brain.
Award-winner researcher and entrepreneur Jennie Wong, Ph.D. has distilled decades of relevant findings in cognition and decision science into actionable screen-shot examples from real ecommerce sites.
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Jennie Wong earned her Ph.D. from the University of Southern California at the age of 22, and has been a trained social scientist her entire adult life. Her award-winning dissertation on communication and employee commitment led to a career in management consulting where she specialized in creating brain-based behavior change for companies like AIG. Dr. Wong is CEO and co-founder of Shopping Quizzes, the world’s leading provider of interactive product recommendations for ecommerce. She resides in Los Angeles and is a popular speaker on the psychology of online shopping.Review:
"This book focuses exclusively on the cognitive principles that matter to retailers and ecommerce companies, culled from decades of research. Jennie gets right to the point, and gives actionable examples that can be implemented right away." --Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
"We've used these consumer insights to boost our conversion rates for the hundreds of discounted golf shoes on our site. I'd recommend this book to any retailer who's looking to innovate around their online merchandising." --Joe Zumpella, Director of Ecommerce, GolfHQ.com
"Do you sell things online? This book can make you better at it! It's a great, quick read that will teach you a little about human psychology and a lot about how to apply that knowledge to improve your ecommerce sales." --Laura Klein, Author of UX for Lean Startups: Faster, Smarter User Experience Research and Design
"Our site sells dozens of designs of luxury silk scarves and it can be hard for customers to choose between all the different colors and patterns. Since reading this book, we've implemented product-finder quizzes based on these principles to improve our shopping experience." --Louise Wannier, President, LouisJane.com
"Jennie is my go-to expert for consumer psychology. She knows how people think and, more importantly, how people buy. The minutes you spend reading this book can make you hundreds of thousands of dollars." --Stewart Anderson, CMO, MuteSix
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Book Description CreateSpace Independent Publishing Platform, 2016. Paperback. Condition: Brand New. 62 pages. 9.00x6.00x0.15 inches. This item is printed on demand. Seller Inventory # zk1535259094
Book Description CreateSpace Independent Publishing Platform, 2016. Condition: New. book. Seller Inventory # M1535259094