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It is a need of hour that organisations need to think about the brand value of their organisations. Employer Brand has become increasingly the burning issue in the current corporate world. Nowadays more and more companies are striving for “Best Employer” or “Most admired organization” or “Employer of Choice” status. As one of the valuable asset of the firm, Branding can also be used in the area of human resource management along with product and corporate brand. This book brings out concepts, theories and importance of Employer Branding in the current organisational context.
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